| A play on the
phonetic pronunciation of the initials F and R, EFÄR stands for
an abbreviation that has many different interpretations ranging
from the rebellious “F___ Racism” to the more socially
acceptable “Equality For All Races". The EFÄR line
consists of trend driven clothing and products that contain
radical and bold statements of anti-hate.
T-shirts, caps, dog tags
and bumper stickers are just some of the products finding their
way to the masses via the internet at unbindyourmind.com, and
through direct sales at concerts and specialty retail stores.
EFÄR has found the
strongest initial acceptance with the young concert going market.
Bands such as Godsmack, Staind, POD, Primer 55, SoulFly, and hedPE
have shown their support of tolerance and equality by allowing EFÄR
to sell merchandise at shows on their tours. Professional athletes
and celebrity bodyguards are also endorsing the EFÄR concept. The
company intends to evolve its outreach efforts into an educational
campaign in classrooms, workplaces, and communities. In addition
to its clothing line, EFÄR promotes its anti-racism philosophy
through speaking engagements at high schools and other outreach
efforts. During its two-year existence, EFÄR’s founders have
addressed high school students, appeared on television and radio
programs, and been featured in various newspaper publications.
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